We don't sell dashboards. We ship the work.
Senior CPG operators, multiplied by AI we built ourselves — delivering the decks, forecasts, buyer stories, and custom tools that grow your brand.
Proven Experience With
Pacific Harvest — Stell Portal
Trained on your data by your Stell Ridge team
The Stell Ridge Loop
Most consultancies stop after the recommendation. Most software stops after the dashboard. We run the whole loop — every week, for every client.
Infrastructure
We wire up your data.
SPINS, Costco, Amazon, Shopify, your trade spend tracker, your forecasting sheet — pulled into one place, cleaned, and kept current. No more 178-report Monday.
Intelligence
Our AI reads it the way a senior analyst would.
We built Stell around CPG data — not generic dashboards, not a ChatGPT wrapper. It knows what a velocity drop means in your category, what a distribution gap looks like at Costco, what your competitors are actually doing on shelf.
Identification
We surface what matters this week.
Not 40 KPIs. The two or three things that move your number — and the one competitor move you’d have missed.
Strategy
We decide what to do about it, with you.
Same Slack, same call, same week. You don’t get a 60-page deck and a follow-up meeting in three weeks. You get a decision.
Delivery
We ship the work.
The buyer deck. The forecast revision. The trade spend reallocation. The custom script that didn’t exist on Monday and runs your Tuesday report by Wednesday morning. Actual outputs, not action items.
Then we start over — sharper, because the loop just taught us your business.
You're not buying AI.
You're hiring the team that built it.
We give your team their time back.
Every hour your team spends downloading, cleaning, and formatting data is an hour they're not spending on strategy, buyer relationships, and growth.
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hrs/wk without us
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hrs/wk with Stell Ridge
Head of Sales
Weekly pipeline review & forecasting
Buyer relationship management & outreach
Promotional strategy & ROI analysis
Quarterly business review & deck prep
Cross-functional alignment meetings
Category strategy & competitive positioning
Sales Analyst
Daily sales trend monitoring & reporting
Weekly buyer story creation & customization
Ad hoc data requests from leadership
Inventory analysis & reorder recommendations
Promotional performance tracking
Syndicated data pulls & category deep-dives
Account Manager
Daily inventory monitoring across retailers
Weekly account performance reporting
Buyer meeting prep & story customization
Monthly insight briefs for retail buyers
New item opportunity identification
Retailer-specific competitive analysis
That's the output of a 3–4 person analyst team — delivered by a consultancy that costs a fraction of one senior hire.
This is what your team gets from day one.
Stell is the system our consultants use with you every week — and the one your team can log into anytime between briefings.
Pacific Harvest — Analytics Portal
AI Data Insights — Demo
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Here is what you actually get.
Tangible deliverables your team and your buyers will see every week, month, and quarter.
Weekly Growth Reports
Delivered every Monday before your team meeting
A full-picture performance report covering sales velocity, distribution gains, promotional lift, and competitive movement — across every retailer and region. Your leadership team opens Monday morning with a clear view of what's working, what's not, and where to focus this week. No spreadsheet assembly required.
Buyer Story Decks
Custom-built for each retailer, ready to send
Presentation-ready decks tailored to each retail buyer's priorities — built from your sell-through data, syndicated insights, and category trends. Each story speaks the buyer's language, highlights your brand's wins, and includes the data to back up every recommendation. Your sales team walks in armed.
Inventory Alerts
Real-time stockout warnings with auto-generated POs
Continuous monitoring of weeks-of-supply across every warehouse and retailer. When inventory drops below threshold, you get an alert with the root cause analysis and a pre-built purchase order recommendation — before the stockout hits the shelf and costs you revenue.
Stell Intelligence System
Your team asks questions, gets answers in seconds
A conversational AI trained on your specific data — SPINS, Nielsen, retailer POS, internal shipments, and more. Anyone on your team can ask a question in plain English and get an accurate, sourced answer with tables and charts in seconds. No more waiting days for an analyst to pull a report.
Monthly Buyer Insights
Data-driven briefs your buyers actually want to read
Concise, branded insight briefs delivered to each retail buyer monthly — covering their specific category performance, your brand's contribution to their growth, and data-backed recommendations for the next period. These keep your brand top-of-mind between line reviews and position you as a strategic partner, not just another vendor.
Quarterly Category Reviews
Competitive landscape with your strategy baked in
Deep-dive category analyses covering market trends, competitive dynamics, white space opportunities, and your brand's strategic position. Each review comes with a clear narrative arc and actionable recommendations — ready for your leadership team or your retail partners. The kind of analysis that usually takes a senior analyst two weeks, delivered on schedule every quarter.
“What's our AI strategy?”
Every board in CPG is asking the same question right now. Most CEOs don't have a good answer. Hiring a traditional consultancy doesn't count — the board asks where the AI is. Buying a dashboard tool doesn't count either — the board asks how it's strategic.
With Stell Ridge, the answer writes itself.
You have a senior CPG growth team that brought their own proprietary AI, configured around your data and your goals.
It’s already shipping buyer decks, growth stories, and category analyses — from your numbers, every week.
It catches things an in-house analyst would miss, and things your competitors aren’t seeing yet.
“We hired the team that built the AI” is a different sentence than “we bought an AI tool.” One lands in a board meeting. The other gets a follow-up question.
Your new hire starts Monday.
Here is what the first weeks look like when you bring Stell Ridge on board.
Data & Discovery
We review your current data capabilities, report structures, and business priorities. We learn your business like a new hire would — except we've done this dozens of times before.
Infrastructure
We ingest your custom data and build out the core capabilities — inventory planning, sales monitoring, promotional tracking, and business health dashboards. Your Stell portal goes live.
Intelligence Activation
Your Stell intelligence system is trained on your specific data sets. Your team can now ask questions and get instant, accurate answers about your business.
Story Building
We start generating buyer stories and growth narratives built on your data. Your sales team gets armed with decks tailored to each retailer and backed by millions of data points.
Evolve Together
Your business is always growing, ebbing and flowing. We make sure we ebb and flow together — scaling in and out of priorities, catching opportunities, and staying ahead of problems.
This is what “embedded” actually means.
We don't have a scope wall. When something's in the way of your growth, we fix it — whether it's in the product or not.
Toil elimination
A client was pulling 178 SPINS reports by hand every week because they didn’t want to upgrade their API package. We wrote them a script that pulls all 178 in minutes and loads the data straight into Stell. Nobody asked us to. We just saw the hours their analyst was losing and fixed it.
Workflow replacement
Another client was forecasting retailer demand in a shared Google Sheet, with four people typing numbers into cells and arguing over the totals. We built them a structured forecasting tool with real inputs, a real database, and a chatbot on top — so now anyone on the team can ask “what are we projecting at Target in Q2?” and get an answer grounded in their own forecasts. It wasn’t in scope. It was just obviously the right thing to build.
Growth win
We spotted in SPINS that a client’s three largest competitors were losing share at Target while the rest of the category was growing — and noticed our client was winning in every store where they sat head-to-head with those brands on shelf. We built the buyer deck that told that story with the data. Our client walked it into Target, won a regional launch, and went nationwide six months later.
You don't hire us for access to tools. You hire us to make the problems go away.
Frequently asked questions
Everything you need to know about working with Stell Ridge.
How is this different from a dashboard tool we already pay for?
Dashboards stop at the chart. We start there. A dashboard tells you velocity dropped 12% in the Northwest; we tell you which competitor took the shelf, build the buyer deck to win it back, and ship the trade spend reallocation that funds the play. You’re not paying us for visibility — you’re paying us for the work that happens after visibility.
What does an engagement actually look like?
Every brand is different, so we scope every engagement to the work that actually moves your number. A typical month includes weekly working sessions, ongoing access to Stell, and a steady stream of deliverables — buyer decks, forecasts, competitor reads, custom tools — built around whatever is in front of you that week. We’ll walk you through scope and pricing on a first call once we understand your category, your retailers, and where you’re stuck.
How fast can you start, and what does the first month look like?
Week one we wire up your data — SPINS, retailer portals, your forecasting sheet, whatever you’ve got. Week two Stell is reading it and we’re surfacing the first round of what matters. By week three we’re shipping work: the first buyer deck, the first forecast revision, the first custom tool you didn’t know you needed. By the end of month one, your team is asking how they ever ran without us. That’s the loop, and it gets sharper every cycle.
We’re a $10M brand. Are we too small for you?
You’re exactly who we built this for. Brands at $10–40M are stuck in the worst spot in CPG: too big to run on spreadsheets, too small to afford the analyst bench you actually need. Enterprise consultancies won’t take your call and SaaS tools won’t do the work. We’re the seat in between — and we scale with you, not against you.
What happens if we hire an in-house analyst later?
Hire them. We’ll make them better. The infrastructure we build, the processes we run, and the AI we configure to your business don’t go away when your team grows — they multiply whoever sits in those seats. A $100K hire becomes a $300K hire because they’re walking into a system that already knows your category, your retailers, and your competitors. We’re not here to replace your team. We’re here to give your team — current and future — leverage they can’t get anywhere else.
Who actually does the work — you, or the AI?
Both, and that’s the point. Senior CPG operators make every editorial call: what story to tell the buyer, which competitor move matters, how to frame the forecast for your CFO. Stell does the heavy lifting underneath — pulling 178 reports in minutes, reading the data the way an analyst would, surfacing what’s worth your attention. You’re not buying AI. You’re hiring the team that built it, and the system they built to make themselves dangerous.
Let us talk about what you need done.
Whether you are exploring your first analytics hire or looking to 10x the team you already have — we will show you exactly how Stell Ridge fits.
Learn more about us